What are Trends in Voice Search?
What is Voice Search?
Voice search is defined “using a voice command to search the internet, a website, or an app”.
In other words, it utilizes open-domain keyword query on any information on the internet, such as in Google Voice Search, Cortana, Siri or Amazon Echo.
Why Voice Search?
Voice search is a big trend today. It has significantly crossed the threshold of early adopters. This is because it’s more convenient for users to speak with an assistant than to type. And the results of voice queries are faster.
Let’s look at the recent statistics…
Over 41% of adults and 55% of teens use voice search daily.
Nearly 20% of all Google mobile searches are voice queries. Also, voice search has grown 35 times since 2008.
The statistics show that voice search isn’t “the next big thing.” It’s already here. So, when and where are these users using voice search?
They use it on the go, with friends, family, and even in the bathroom. With the increasing use of digital assistants, optimizing for voice search is crucial to SEO success.
Now, we’ll look at how to optimize your website and content for this search trend.
Voice Search Technology and Trends
The rapid innovations in the digital world seem to change how we all use the internet. And as voice search technology continues to grow, it’s changing the way most of us search online.
Voice search accounts for nearly 25% of searches on the Windows 10 taskbar. Apple HomePod answered 52.3% of queries correctly. And Siri also falls in the same place by answering 52.3% of queries correctly. By 2021, more than 50% of all web searches will be voice-based. And 30% of these searches will be done using devices without a screen.
Emerging Trends in Voice Search Technology
The voice search trend is a top-notch searching pattern and it is set to take over the traditional search type. Thus, voice search technology is here to stay, and it’ll be challenging to adapt to the changes to remain in the market.
If you want to build a sustainable and successful business, you need to adopt these new voice search trends to face the competition in the market. Here are some popular voice search trends:
1. AI and Machine Learning
The increasing demand and dominance of AI devices and machine learning is causing changes to search algorithms to process machine learning. Changes in AI and machine learning are making a huge impact on the way we interact with smart devices and also the internet.
Google’s RankBrain is a perfect example. It’s designed to recognize words and phrases to learn and predict better outcomes. When RankBrain encounters a word or a phrase it has never heard before, it makes its best “guess” based on the searcher’s intent and meaning, and it delivers appropriate matching answers. The ability to “think” makes AI such as RankBrain more efficient in handling unexpected search queries.
Nearly 75% of voice search results will rank in the top 3 positions for a certain question on a desktop search.
The increasing dominance of AI-powered devices means search algorithms must evolve to accommodate machine learning and the unique ways we use these devices in our lives daily.
2. Smart Speakers Drive Voice Search Adoption
Smart speakers are becoming popular in households across the globe. Initially, devices such as Alexa and Siri were merely entertaining because it was fun to ask Siri silly questions just to see how “she” would answer.
However, voice technology has now significantly improved, and new hardware such as Google Home and Apple HomePod are venturing into the market.
Smart speaker usage is projected to rise to a compound annual growth rate of over 48% to include over 76 million users by 2020. And as more consumers become accustomed to interacting with voice-responsive devices, smart speaker sales will continue to grow, and the use of voice search technology will increase accordingly.
As a result, voice technology will only become better and better.
3. Voice Used for Local and Hyperlocal Searches
More Internet users are searching for local results. And within the last year, over 58% of consumers have found local businesses using voice search. Not only is the number of voice searches growing, but the frequency of voice searches for local results also continues to increase. In fact, 46% of users repeatedly use voice search to find local businesses daily.
Thus, searches for “near me” businesses have drastically increased in the last few years. And this increase in local voice search is good news for local businesses.
Since 2015, mobile searches have exceeded desktop searches and the driving force behind this growth is the local search. This has forced marketers and retailers to tweak their efforts to capitalize on the rise of hyperlocal searches. Now, you can create ads that are more targeted at local search users by defining the geographical area to only a one-block radius.
4. Voice Search Comes Mostly from Mobile Devices
It’s astonishing how powerful Cortana, Alexa, Siri, and the rest of the gang have become. They have helped significantly in boosting voice search popularity.
However, it’s crucial to note that mobile devices, especially smartphones, will remain as the main drivers of voice search. This is because unlike text-based search, we make most of the voice searches when we’re on the go. And as early as 2016, Google reported that over 20% of searches on its Android apps were done through voice search.
This is probably the reason Google has been expanding the availability of voice search to most countries. Now, it’s available in 119+ languages.
Another essential factor in the expansion of voice search technology is speech recognition technology. The core of voice search we’re enjoying now is speech recognition.
Thanks to speech recognition innovations, Google’s speech recognition is now at 95% accuracy.
5. Voice-Enabled Chatbots Continue to Gain Popularity
At the time of writing, the average number of voice searches per month is 1 billion. And we do most queries via voice-enabled chatbots.
So, as voice recognition technology continues to become more accurate, vendors are setting up new applications. Therefore, many consumers are turning to voice engagement.
Today, over 50% of consumers are using voice search devices at least once a day. Voice-activated applications, in their stand-alone form, are paving the way in integrating digital and physical worlds. This form of integration offers related services to consumers and businesses.
Highly interactive and easily accessible, voice-enabled chatbots and related services offer great value to consumers and businesses.
Some benefits of voice-activated chatbots include:
• Voice artificial intelligence (AI) boosts customer insights
• Texting with no voice is monotonous
• Quick responses and zero wait time
• Improved two-way interaction
• Excellent customer experience
• Improved productivity through multitasking
• 24/7 availability
• Ability to detect fraud quickly and easily
So, if you want to scale your business, ensure you leverage how consumers use voice-enabled chatbots. And the best way to do this is by deploying voice-enabled chatbots in customer service.
6. Voice Search Technology Is Part of the Emerging Conversational AI
Voice search has disrupted the previously stable text-based search order. However, it’s essential to note that voice search is only a part of the larger revolution known as conversational AI. This big innovation covers the technological innovation that allows people to receive the answers they need quickly.
Conversational AI is the force that’s changing consumer behavior. And voice search plays a crucial in the larger scheme of getting answers as quickly as possible.
The core of conversational AI is natural language processing. This is the technology that powers voice search and if used correctly, it’s astounding.
Today, many SEO marketers are turning to answer engine optimization (AEO) to engage better with search engines and offer answers that match searchers’ queries. You can also leverage the possibilities that conversational AI and AEO offer to serve your customers’ unceasing need for information.
Since voice searches have four to six words, this conversation span provides more necessary clues for understanding the searcher’s intent.
While voice search offers the information, the “help” conversational AI offers gives a more substantial. And this level of help makes up the complete benefit voice technology aims to offer people.
So, what can you do with these trends?
These ways of doing voice searches offer many benefits to both consumers and businesses. The ongoing factor that favors voice technology is because humans are born to speak, not to type.
Most voice searches deliver inquiries for local businesses and they occur because of the rise in global mobility. So, it’s essential to optimize your online presence and brand information to leverage these trends.
(To be continued…)
wikipedia.org and other sources.