16 Nov 2019

Flyzoo Hotel Masa Depan Tanpa Kunci dan Uang Tunai

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Seperti apa hotel masa depan? Inilah Hotel Flyzoo milik Alibaba Group di Hangzhou, China. Dengan konsep tanpa penerima tamu (check-in counter), tanpa tanda terima dan tanpa kunci kamar, hotel ini menawarkan teknologi facial recognition (pengenalan wajah) untuk masuk ke kamar hotel yang telah dipesan.

Bagi tamu domestik mereka bisa langsung check-in dengan validasi lewat sebuah meja (kiosk) yang disediakan di hotel. Bisa juga melalui app hotel yang telah di-download ke smartphone. Namun bagi tamu dari mancanegara, pihak hotel masih menyediakan seorang penerima tamu saja untuk mengambil foto wajah tamu.

Meskipun hampir semua layanan hotel yang bisa dibayangkan telah diotomatisasi, masih ada satu layanan yang menggunakan tenaga manusia, yakni housekeeping (kebersihan kamar). Di setiap kamar telah tersedia smart speaker yang merupakan jawaban pihak hotel terhadap layanan Amazon Alexa atau Google Home.

Teknologi ini digunakan untuk memesan berbagai macam layanan hotel seperti makanan, minuman dan lainnya. Bahkan bisa dipakai juga untuk menyalakan TV, membuka tirai, mengecilkan cahaya lampu dan lainnya.

Namun bagi Alibaba, Flyzoo sebenarnya dipakai sebagai alat untuk mengembangkan teknologi yang akan mereka jual ke jaringan hotel internasional lain seperti Marriot International, Ritz-Carlton, St Regis dan lain-lain. Hotel Marriot di Hangzhou misalkan, telah melakukan tes penerapan teknologi pengenalan wajah yang dikembangkan Alibaba. Tinggal menunggu persetujuan pemerintah setempat untuk mengadopsi secara total di hotel tersebut.

Data hasil pengenalan wajah para tamu hanya disimpan selama tamu tinggal di hotel. Setelah tamu pergi (check-out), maka semua data akan dihapus.

Berikut ini adalah video mengenai hotel futuristik Flyzoo di China (Alibaba’s Keyless and Cashless Hotel is Straight Out of The Future):



Berikut ini adalah transkrip dari video di atas:


There’s something very strange about saying thank you to a robot. You probably know Alibaba for its ecommerce platforms, but the Chinese tech company is branching out. It’s aggressively testing and implementing tech concepts that span from retail to restaurants, and even hotels.

Welcome to Alibaba’s futuristic FlyZoo hotel, which is a stone’s throw away from its headquarters in Hangzhou, and almost everything you can imagine here, is automated. Not sure if this is cool or creepy. The first thing you notice is no counter, no couches.

This is the hotel lobby. You don’t have a traditional check-in counter, you don’t have a concierge. Foreigners will check in here as staff will come up and assist. She’s going to take my picture, so you’ll be able to open the door and get access around the hotel.

But for Chinese nationals, they’ll check on the kiosks, or they can just check in on their phone if they actually have the app of the hotel. Then just use your face to open the door. To access your floor, you have to scan your face in the elevator. And again, at your door to access your room. It’s just like that.

The so-called ‘smart hotel’ welcomed its first guests at the end of 2018. And while you won’t see as many faces at reception as a traditional hotel, there is still some staff around. Like housekeeping, which Alibaba says still have
to use a traditional keycard to clean your room.

Meet Andy Wang. He is the CEO of Alibaba Future Hotel, which oversees FlyZoo. “With our assistant from our service ambassador in the hotel lobby, they will feel more comfortable. Because everybody knows how to use Alipay, everybody knows how to use their smartphone”.

But the idea here isn’t for Alibaba to open its own hotels. It’s using FlyZoo to develop technologies it can sell to existing hotels chains. One of its partners is Marriott International, the company behind Marriot, Ritz-Carlton, St. Regis, W and more.

Meet Peggy Fang Roe. She is the chief sales and marketing officer for Asia-Pacific at Marriott International. “It’s getting good traction, but there are still steps in that check-in process that require you to stop by the front desk so we haven’t eliminated it completely. But when we do, I think people will adapt to it quite quickly”.

She says some of Marriott’s properties in China could be eliminating the front desk check-in process soon. Each hotel room has one of these and it’s sort of like Alibaba’s answer to Amazon Alexa or Google Home. You can order water, you can order slippers, you could even order room service. It can also open the curtains for you, it can turn on the TV, it can even dim the lights.

Many of those deliveries are made by these robot butlers, except for things like soups, and irons and ironing boards. This robot can call an elevator itself. It doesn’t need to actually hit any buttons. And there it goes.

Forget about your traditional hotel vending machine. Here you can open the AliPay app, scan the QR code, and then it unlocks. So let’s say you grab this drink. Within seconds the app recognizes the product that you picked up from this refrigerator and it’s charged you.

This is what’s called Future Fitness Center. To enter, again facial recognition. This one’s a lot more relaxing. The hospitality industry is one of the world’s top job-creating sectors, so does that mean hotels will one day be staff-less? Do you think guests will miss interacting with humans? No, never.

“Hotel associates will always be one of the most important parts of hotel business. Technology only help us to improve our efficiency”, Wang claims. He also says that all the facial recognition data is only kept through the duration of a guest’s stay. It disappears once a guest checks out. Peggy says facial recognition is already being
tested in one of its Marriott properties nearby and could be rolled out to more properties once they get the okay from the government.

Around the world, consumer engagement with facial recognition can be really different. The Chinese market is more ready to consume that functionality than other places around the world. Even the hotel’s restaurant is being used
as a testbed for the technology too. Every table has its own QR code. So using the AliPay app, you simply open the app, and then it immediately shows me the restaurant, along with the menu. From there, you are ready to start ordering.

Source: CNBC International Channel on Youtube

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